Looking for love on a dating app? If you hold conservative political views, good luck. Popular dating app OkCupid recently discovered that...
Looking for love on a dating app? If you hold conservative political views, good luck.
Popular dating app OkCupid recently discovered that an overwhelming majority of its users say less-than-progressive views on climate change, gender equality, and gun control are "dealbreakers" when it comes to finding a match.
After surveying 250,000 users worldwide over the past year, the dating app found that a whopping 90% considered it "important" for their match to care about climate change and 81% said they were "concerned" about climate change.
The issue, which topped the list of potential turn-offs, has apparently been growing in importance among dating-aged people for a while now.
Jane Reynolds, director of product marketing at OkCupid, told the Hill: "We have just seen over time, climate change being more and more this huge topic for our millennials daters especially. People feel that with climate change, it says so much more about you — if that's something that you believe in and are concerned about."
"We kind of joke that caring about climate change is the new tall, dark and handsome," Reynolds quipped.
The Hill reported that following climate change on the list of dating app dealbreakers were views on gender equality and gun control.
OkCupid's data set reportedly showed that 76% of worldwide users said their partners must support gender equality in the last year. Meanwhile, a survey extending over the last three years found that 66% of approximately 2 million U.S.-based users said they were in favor of stricter gun control laws.
One's personal views perhaps especially matter on OkCupid because the dating app employs an algorithm that asks users multiple-choice questions about a litany of topics ranging from the mundane to the heavy. Some issues serve as "good conversation starters," while others might "make or break" a match, Reynolds noted.
Another make-or-break issue could be a user's view on feminism, or whether they consider themselves a feminist. The Jerusalem Post reported this week that a study done by OkCupid found that in the past five years, there has been a 600% increase in women’s profiles stating "looking for a feminist" or "feminists only."
For what it's worth, Reynolds acknowledged to the Hill that OkCupid is "a progressive app" that does tend to attract individuals who are "more open-minded."
It seems conservatives on the online dating scene may want to look elsewhere.
No comments