It was once one of the most glamorous brands in the world, known for its catwalk show of sexy, slender models, who would train for months ...
It was once one of the most glamorous brands in the world, known for its catwalk show of sexy, slender models, who would train for months to ensure they looked the part.
But after facing years of plummeting sales figures and ongoing backlash over its lack of diversity, Victoria's Secret has finally succumbed to its critics by coming up with a new way of promoting the brand after its famed catwalk show was cancelled in 2019.
The lingerie giant has unveiled its new 'diverse' line-up of spokeswomen, which includes Priyanka Chopra Jonas and Megan Rapinoe.
Indian actress Priyanka, 38, who is married to singer Nick Jonas, and LGBT advocate and footballer Megan, 35, join a roster of other diverse 'leading icons' that have been recruited to 'shape the future of the brand', Page Six reported on Wednesday.
A source told the publication that the women won't be posing in lingerie, but will 'instead appear on a podcast and in marketing materials for the recovering brand.'
Star power: Priyanka Chopra Jonas and Megan Rapinoe have been revealed as two new spokeswomen for Victoria's Secret; Priyanka (left) seen in 2020 and Megan (right) seen in 2019
Angel: Traditionally, the brand has been promoted by a roster of high-profile supermodels, with those under contract to the brand known as 'Angels' (pictured: Stella Maxwell in 2018)
Priyanka and Megan will reportedly join Sudanese-Australian model Adut Akech, freestyle skier Eileen Gu, Brazilian transgender model Valentina Sampaio, plus-size model Paloma Elesser, and journalist Amanda de Cadenet, who is set to host a 10-episode podcast where the women will share their stories.
Traditionally, the brand has been promoted by a roster of high-profile supermodels, with those under contract to the company known as Victoria's Secret 'Angels'.
Asked whether the Angels would make a comeback in the relaunch, brand chief executive Martin Waters said: 'Right now, I don't see it as being culturally relevant.'
Waters, who was appointed chief executive in February after serving as head of Victoria’s Secret’s international business, told the New York Times that the brand 'needed to stop being about what men want and to be about what women want.'
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