Joe Biden 's administration has revamped the White House logo, with the redesign taking a creative agency nearly 30 attempts to get...
Joe Biden's administration has revamped the White House logo, with the redesign taking a creative agency nearly 30 attempts to get just right, according to a new report.
In fact, the whole website got spruced up and finished in record time, only having six weeks to overhaul the site from scratch before Biden was sworn in as president last Wednesday, reported Fast Company.
The main difference in the new logo is that the White House has sharper architectural elements, such as defined columns and windows, and more roof detailing. It also sits on a blue background with the presidential mansion in white, opposed to Trump's white background and a navy White House.
However, there are versions of Biden's new White House logo that inverts the color scheme.
Back in December, the Biden administration hired creative agency Wide Eye for the revamp. The firm has been behind the branding of the Democratic National Convention and VP Kamala Harris' primary presidential campaign.
Joe Biden's administration has revamped the White House logo, with the redesign taking a creative agency nearly 30 attempts to get just right, according to a new report
TRUMP'S: It also sits on a blue background with the presidential mansion in white, opposed to Trump's white background and a navy blue White House
The clear difference in the new logo is that the White House has sharper architectural elements, such as defined columns and windows, and more roof detailing. Pictured: Biden's White House logo (left) and Trump's (right)
And according to White House director of digital strategy Rob Flaherty, the redesign went much further than just inverting colors and adding some structural details to the logo. He explained that the team made sure the White House's front door was clearly visible to symbolize the administration is accessible
And according to White House director of digital strategy Rob Flaherty, the redesign went much further than just inverting colors and adding some structural details to the logo.
He explained the team made sure the White House's front door was clearly visible to symbolize that the administration is accessible.
He said of the redesign: 'It is both forward looking while having its roots in something very traditional. That's a nice statement about what we're trying to do here.
'We are bringing the country together and winning the battle for the soul of the nation, but also trying to do it in a way that makes people's lives materially better.'
He added: 'Our whole pitch, that we assembled in about two to three days, was the idea that the White House is the people’s house.'
Redesigning the White House logo and changing up the government website is nothing new.
Each new administration puts their own touches on the signage, including President Trump.
His team removed the oval that used to circle the White House on the logo and updated the colors to a white background and a navy blue house.
Redesigning the White House logo and changing up the government website is nothing new. Each new administration puts their own touches on the signage, including President Trump
In fact, the whole website got spruced up and finished in record time, only having six weeks to overhaul the site from scratch before Biden was sworn in as president last Wednesday, reported Fast Company
The website landing page was filled with pictures of Trump, touring the border wall, visiting troops and making speeches
The Trump administration's White House website landing page was filled with pictures of Trump touring the border wall, visiting troops and making speeches.
Biden's website is more streamlined, with minimal photos and highlights recent remarks and statements he's made.
Meanwhile, former president Trump has opened the 'Office of the Former President' in Florida that will handle his duties and seek to further his administration's agenda.
In his first official statement since leaving office, he said he will 'always and forever be a champion for the American People.'
'The Office will be responsible for managing President Trump's correspondence, public statements, appearances, and official activities to advance the interests of the United States and to carry on the agenda of the Trump Administration through advocacy, organizing, and public activism,' the statement on executive letterhead said.
'President Trump will always and forever be a champion for the American People.'
The statement, which was sent to reporters via email, includes a new logo designed by Trump's former campaign manager Brad Parscale, according to Wall Street Journal journalist Rebecca Ballhaus.
Donald Trump has said he will 'always and forever be a champion for the American People' in his first official statement since leaving office
Spot the difference: The Trump office logo uses almost all of the elements of the Great Seal of the United States (left) but takes the shield, the lower legs and tail feathers and arrows and olive branch from the presidential seal (right)
The logo is a cross between the Great Seal of the United States and the presidential seal.
Parscale has used almost all the elements of the Great Seal but he has taken the shield from the presidential seal.
Parscale first been demoted from campaign manager after the disastrous June rally in Tulsa, Oklahoma, which he claimed one million wanted to attend but had ended up with empty seats, then quit entirely in disgrace after being arrested at his house following a drunken armed standoff.
But Parscale now appears to be back in the fold, having called the Trumps 'family' and spoken loyally in their favor despite being forced out.
The announcement came on the same day the House of Representatives delivered to the Senate an impeachment article charging the former President with inciting insurrection in a speech to supporters before the attack on the Capitol on January 6. The Senate trial is expected to start on February 9.
Former U.S. presidents are funded for the costs of their 'transition' in leaving office for seven months under the Presidential Transition Act.
This can include the funds required to set up a new office and pay staff for 30 months.
They also receive a lifetime allowance of $96,000 a year towards staff costs, the cost of renting office accommodation, and paying its running expenses.
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