Page Nav

HIDE

Pages

Classic Header

{fbt_classic_header}

Breaking News:

latest

Here's what happened to Nike's market value after dropping Betsy Ross shoe — and it's significant

Nike's controversial decision to stop selling a patriotic Betsy Ross shoe at the behest of Colin Kaepernick has had a significant im...

Nike's controversial decision to stop selling a patriotic Betsy Ross shoe at the behest of Colin Kaepernick has had a significant impact on the athletic company's market value.

While the company is taking a beating in the public relations department, Nike's market value increased significantly this week after the controversy boiled over, TMZ reported.

As of market close on Friday, Nike shares were up 2 percent in just three days, which added a whopping $3 billion to Nike's market value, which closed at $136.38 billion on Friday.

Kevin O'Leary, an investor on "Shark Tank," told TMZ he believes Nike manufactured the controversy as a marketing ploy.

This is not the first time Nike has capitalized on controversy with Kaepernick.
Nike sales skyrocketed last fall after the shoe giant announced an advertising campaign with Kaepernick, a polarizing figure who initiated national anthem protests in professional sports.




6 comments

  1. Colon. Get a haircut and get a real job.

    ReplyDelete
  2. Nike has decided that the Black and youth market are its' customers.
    90% of whom in the US and worldwide are anti Trump.
    Good marketing having Kaepernick cause headlines, more valuable than Jordan and Woods combined.

    ReplyDelete
  3. REALLY?! is Mr. Equality going to pay the factory workers $15/hour --- yeah sure.
    You realize there were MANY Black slave owners pre Civil War.
    Kaepernick is actively engaged in and profiting from SLAVERY.
    Believe in Something, Even if it means HAVING TO PAY YOUR FACTORY WORKERS.
    Every American needs to be reminded that the Nike brand was built on the backs of foreign slave children. They have some damn nerve claiming that they hold the moral high ground.
    Every person purchasing Slave labor produced goods is actively engaging in Slavery. Just because you are not there personally, you are a Slaver. NIKE, APPLE, both notorious Slavers.
    So "Socially Concerned" NIKE is paying ALL of it's overseas workers $15/hour now? Hmmmmmm?
    Someone PLEASE contact NIKE's overseas factories and inform the Workers they are ALL going to be paid MINIMUM $15/hour ... USD.
    WITH medical, dental, vision, vacations, maternity leave, pensions and 401Ks. Time and a half for work over 40 hours and on Sundays & holidays. ALL RETRO-ACTIVE to Date of Hire for ALL employees Past, Present, & Future.
    NIKE -- another one of those Socialist MEGA Rich monsters that wants to "engineer" YOUR life.
    NIKE likes Socialism so make NIKE LIVE Socialism ..... Take all Nike's money to pay down the National debt.

    By the way "urban" is RACIST CODE WORD for Black,
    as in "that area is too URBAN to move into"...................... Mighty WHITE of NIKE to use it.

    ReplyDelete
  4. COTTON is THE symbol of slavery yet Krappydiapers does not boycott COTTON.
    Bar-B-Q ...... slavery ........ boycott it.
    Watermelon .............. slavery ........... boycott it.

    ReplyDelete
  5. I don’t wear Nike. That’s for ni66ers and fags.

    ReplyDelete