Named and shamed: #IsThisYours hashtag sweeps social media as people call out companies for single-use plastic - including a French yogurt pot that washed up in BRIGHTON (18 Pics)

Greenpeace is encouraging people to resolve the plastic pollution crisis by calling out the companies over single-use products and packagi...

Greenpeace is encouraging people to resolve the plastic pollution crisis by calling out the companies over single-use products and packaging on social media.   

Hundreds of people have taken part in the campaign by uploading photos of branded waste under the hashtag #IsThisYours.

As well as packaging from McDonald's and Starbucks, other discarded items include Britvic's Fruit Shoot, an Oral-B toothbrush, a box of Tic Tacs - and even a French yogurt pot which had washed up on the shores of Brighton. 

'Great idea,' wrote one Twitter user, praising the campaign. 'Companies should be made accountable for the plastic they produce'.

Another encouraged people to back the idea, saying:  'I pick up rubbish and hope you do too. Now I've got a new thing to do to make it more exciting and hopefully give the action more impact.' 

One of the more shocking pictures that was uploaded by a member of the public was a French yoghurt pot that had washed up on the shores of Brighton

Another joining the campaign tried to find the owner of this Starbucks cup that was found on the ground. She captioned it: 'Know anyone named Pat?'

Tic Tac was also named and shamed as one of the brands responsible for polluting the environment 

Another social media user keen to look after the environment called out Sports in Science after coming across one of their discarded energy gels while out on a run

The brand Britvic was also criticised after a Fruit Shoot bottle was discovered by someone while out and about 

Hundreds of people have taken part in the campaign by using the hashtag IsThisYours?, and then uploading photos of any branded waste they see - including one who uploaded the picture of this Oral-B toothbrush

Single-use plastics are filling up the oceans and choking marine life, who are becoming entangled with and ingesting straws, plastic bags, and wrappers. 

Determined to inspire change, the environmental organisation wrote on its website: 'Post the photo to social media, tag the brand, and use the hashtag to let these companies know we’re calling them out for polluting the planet with throwaway plastic. Then challenge your friends to do the same!'

One environmentally friendly user posted a picture of two balloons and captioned it: 'Just one of the many balloons littering the Chesterfield Canal and River Rother'.

Another published a trio of photographs which included Nivea bottles, Walkers Crisps and a McDonald's drink and wrote: 'Little picking kind of afternoon. Depressing job. Couldn't carry it all.' 

Another captured the plastic lid of a McDonald's cup and vented her frustration: 'Hey @McDonald's - is this yours? You Realise it's 2019, right? You are the problem.' 

One lady dedicated a whole afternoon to litter picking and photographed a trio of items - including a McDonald's drink, Nivea products and Walkers crisps 

Another culprit was Lucozade, as this bottle was found ditched amongst the shrubs in a large woodland area 

One environmentally friendly user posted a picture of two balloons and captioned it: 'Just one of the many balloons littering the Chesterfield Canal and River Rother'

Another photographer captured the plastic lid of a McDonald's drinks cup and vented her frustration with the fast food giant 

A woman set out to enjoy an afternoon run but said it was ruined when she found these energy gel packets discarded on the roadside

Meanwhile, someone else who stumbled upon some discarded energy gels on the pavement, tagged 'Science In Sport' and penned: 'Lovely afternoon for a run but shame to find these discarded along the roadside.' 

And while those that have participated believe that customers need to recycle or dispose of waste properly, they are also in agreement that the companies could do more.  

'It works both ways,' wrote one. 'The customers need to be responsible, but first the manufacturer should be responsible enough to have a collection system in place,' while another said: 'Time for the big corporations to take the responsibility' 

A third added: 'Great idea! Name shame the "throwaway" mentality sources of so much of our litter.'